Many fans had to watch garnes at the 2006 World Cup wearing only their underpants because of a ridiculous FIFA demand. Many Dutch fans turned up wearing garish patriotic orange lederhosen carrying the name of a Dutch beer, Bavaria. But because the beer was not an official World Cup sponsor, security staff at Stuttgart made Dutch supporters take their trousers off – leaving many of them to watch Holland’s 2-1 victory over the Ivory Coast in their underwear. FIFA was unrepentant, claiming it had done nothing wrong and was entitled to defend itself against what it called «ambush marketing».
